Of course, they are concerned that it portrays "transgender women" in a bad light. Monica Helms had this to say, "As you can see, this commercial just looks plane dumb on the visual level, but it also uses men in women’s clothes in a negative context. Trans people who saw this commercial went ballistic. Even though the commercial does not specifically make fun of trans people, out of the 300 million Americans, many will use this as another excuse to discriminate and hold back quality for Transgender Americans."
Perhaps even sillier is this remark from Autumn Sandeen, "Are you saying, Boost Mobile, that being visibly transgender a 'very visual wrong'? What does your anti-discrimination policies look like regarding 'gender identity or expression'? -- do your internal business policies tell you anything about this?"
I mean, really...if this ad is an example of what Sandeen thinks the results of his efforts to push his radical agenda should look like...well, that pretty much says for more against him than I ever could.
Personally, I think the whole Boost Mobile ad campaign is a bit silly. But the fact that people like Helms and Sandeen want to claim that this ad somehow insults "transgender people" offers an excellent example of why people might want to reconsider being lumped into that umbrella term.